Modern Internet based services are today extremely complex. Many times a core functionality is built up through advanced integrations and depend on wired or wireless communications over the Internet. An increased awareness of the vast values being dependant on Internet connectivity and storage, make these services attractive to attack. This adds to the complexity and those who do not spend resources on IT security will one day get hacked.
It has been argued that the connected product revolution hardly adds anything new. The technologies involved have indeed been in place for some time. But it would be a mistake to see it as an ongoing revolution in technology, it is rather a revolution in market offer. Traditional industry businesses are today awakened by the fact that if the do not consider the business opportunity of connecting their traditionally isolated products and services, someone else will. If the wrong decision is made or the necessary funds are not allocated for business and product innovation, the traditionalists are destined for worse times ahead.
With connected products, companies will be able to reformulate their actual market offer and move into the digital service space. The product companies of the present are hence the software and service companies of the future, posing many implementation challenges.
Vinnter serves as an enabler for developing new business and service strategies to traditional industries, as well as fresh start-ups. We help companies stay competitive through sound business advise and highly skilled and experienced developers.