Servitisation is a complex-sounding word that encapsulates a simple idea: shifting from a reliance on products as a driver for economic growth, to an emphasis on delivering services that complement a particular product, and give the consumer a more rounded package. So instead of focussing on selling new products, servitisation concentrates on giving the consumer the outcome that they would associate with a product — in terms of what it can do, how its top level of performance can be sustained, and through the addition of value adding features or services that expand upon this performance in various ways. Why
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